I.Todd Russell


Todd leads this established, fast-growing marketing, branding and advertising agency in its ongoing evolution into a dynamic, digital marketing powerhouse. Todd spearheaded the development and introduction of several new technology-based services, which delivered intelligent, metrics-rich benefits to clients and led to Agency growth of more than 30%. He refocused the company on high-tech, innovative and high-growth clients. While growing agency capabilities, he streamlined its focus on energy, technology, healthcare and industrial B2B. To better reflect client needs and locations Todd is currently establishing BlueStar’s presence in Manhattan, on the West Coast and in the Southeast U.S.

He is an accomplished strategic marketing executive with expertise in building brands, commercializing programs, and advancing market positions via strategic planning, creative development, and leveraging new marketing technologies/platforms. Category-leading organizations he’s partnered with include: GE, Agilent Technologies, Cigna, Hubbell, RemedyOne, UCONN, Waste Management, Mercedes-Benz USA, TUMI, KOLL Development Company, Los Angeles Dodgers, Staples Center, and the Washington Redskins.