John Cook

Vice President, Creative & Strategy

John has led the creation of nationwide, industry-changing campaigns during his tenure at this established and fast-growing agency. He challenges clients to refocus on a customer point-of-view and surrender their traditional thought paths. He has developed worldwide branding strategies, positioning and messaging for Fortune 100 companies and smaller entrepreneurial companies alike. His branding expertise develops identities, communicates reasons to believe and positions companies as leaders. John’s digital deployments have enabled clients to test messaging, instantly refine offers and pinpoint market promises. His campaigns have delivered outstanding results for hundreds of clients, including GE, Dun & Bradstreet, Cigna, IBM, Gartner, Kodak, Gexpro, AC Nielsen, Lockheed Martin, UPS and United Technologies.