Repurposing Assets to Drive Demand.
Digital – Social Media
The social media campaign delivered click through rates of more than double the industry norm and filled the sales pipeline. The ongoing campaign helped nurture prospects and speed the sales process.
A respected history of success at DiMuro Ginsburg was well documented across print and static online assets. This top-tier business law firm was in danger of losing ground to newer competitors embracing digital.
No need to reinvent the wheel. BlueStar put together a social media program that leveraged existing assets to tell the story. Keeping it simple, we focused on two of their primary practice focuses.