Hi-Tech Mold & Tool

Changing Plastic Perceptions

Digital – Demand Generation

RESULT
PROBLEM
SOLUTION
RESULT

The Demand Gen Program’s remarkable open and click through rates were more than triple the industry average and got Hi-Tech’s message out to engineers, product developers and purchasing departments. Combined with valuable white papers BlueStar helped develop, the program landed several new customers – some in completely new industries.

PROBLEM

OEMs who purchase plastic parts and components have reduced the subcontractor selection process to a numbers game – lowest price wins. Hi-Tech developed materials, manufacturing and process capabilities that enabled them to deliver better performing products and more consistent quality. The challenge was getting the market to know, understand and believe.

SOLUTION

A focused and targeted digital direct marketing campaign used emails and social media to deliver the message of unique capabilities in two ways – simple language explanations of how to make plastics better and case studies that showed how Hi-Tech materials, tooling and process expertise builds products that outperform other plastics as well as metals.

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