Hi-Tech Mold & Tool
Changing Plastic Perceptions
Digital – Demand Generation
The Demand Gen Program’s remarkable open and click through rates were more than triple the industry average and got Hi-Tech’s message out to engineers, product developers and purchasing departments. Combined with valuable white papers BlueStar helped develop, the program landed several new customers – some in completely new industries.
OEMs who purchase plastic parts and components have reduced the subcontractor selection process to a numbers game – lowest price wins. Hi-Tech developed materials, manufacturing and process capabilities that enabled them to deliver better performing products and more consistent quality. The challenge was getting the market to know, understand and believe.
A focused and targeted digital direct marketing campaign used emails and social media to deliver the message of unique capabilities in two ways – simple language explanations of how to make plastics better and case studies that showed how Hi-Tech materials, tooling and process expertise builds products that outperform other plastics as well as metals.