It’s about Point of View
Digital – Demand Generation
Attendance for the conference was far greater than expected and actually challenged the capacity of the meeting areas and extracurricular activities. Post-conference attendee evaluations uniformly gave the event high marks and expressed a desire to attend next year.
RemedyOne is changing the face of healthcare. One of its initiatives is the annual ReVision Conference that brings several healthcare factions together to discuss changes and ideas to increase efficiency and improve outcomes. The company needed a way to generate interest and attract attendees to a conference where they would collaborate with companies they might otherwise be at odd with.
The BlueStar recruitment package struck a balance between the benefits of the conference and the benefits of a very attractive extracurricular activities schedule around Boston, including a Fenway Park tour, baseball game, duck boat tours and more. Conference messaging stuck with high-level benefits of a more efficient healthcare system and did not delve down into the weeds where prospective attendees might be uncomfortable.