The Lee Company
The Lee Company – a 70-year young supplier of fluid control components
Branding – Product Launch
Digital – Integrated Solution
A design makeover coupled with digital campaigns, social media marketing, and interactive touchscreen tradeshow displays have realigned Lee to connect with OEM engineers of all ages in key global markets.
Decades of leadership in microhydraulic solutions gave the company a rock-solid reputation with an established audience – aerospace, in particular. But the company wasn’t well known to younger engineers, particularly those working in other markets.
Reallocate print advertising dollars to digital campaigns supported a rich library of new and refreshed assets. Create a laser-focused outreach to engineers in existing and “wish list” companies, relying on metrics to track results, refine messaging, and optimize success.