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Targeted marketing

Bluestar worked closely with the credit union stakeholders and marketing team to develop an integrated marketing strategy to build awareness around the unique benefits of banking and borrowing with 360 FCU. Ultimately, facilitating new customer acquisition, strengthening relationships with existing clientele and growing relationship with leaders in the surrounding area.

What We Did

  • Develop Strategy
  • Build awareness
  • Drive new customer acquisition
  • Strengthen existing customer relationships


Not all banking customers are the same

No matter what customers are looking for, the benefits of working with a small, flexible credit union are clear.

Reach customers in-branch and online

A broad mix of traditional and digital assets were developed to communicate the benefits of various FCU 360 products and programs. Social outreach campaigns, targeted banner advertising, or simple printed assets available at the teller window – one message: flexible banking is easy at 360 Federal Credit Union.

The Results

Awareness of 360 Federal Credit Union’s unique blend of easy to engage with banking options was strengthened for new and existing customers. The bank experienced audience growth in their social channels and saw increased engagement within various ongoing programs and initiatives.