Beyond Brand Refresh.
Simsbury Bank was a community bank that did not rest on its laurels. As the landscape changed, so did they. Following a brand refresh, their retail and commercial marketing outreach was updated, and immediately following, the Bank initiated digital marketing to support its residential mortgage business. The integration of traditional advertising and marketing with Google display ads and search engine marketing (SEO/SEM) has helped them increase awareness/reach and realize measurable ROI.
What We Did
- Strategy & Messaging
- Program Development
- Digital Outreach
- Web Design & Development
Simsbury Bank Integrated Traditional & Digital Marketing for Growth.
As a community bank in a changing landscape, Simsbury Bank needed to update its marketing approach to reach new audiences and attract more business. We helped them integrate traditional advertising with Google display ads and SEO/SEM, creating a cohesive campaign that supported their brand refresh and targeted both retail and commercial segments, including their residential mortgage business.