Astrid360 Chooses BlueStar Communications Group to Brand, Commercialize and Bring to Market Its Breakthrough Measurement-Driven Autism Care Platform
BlueStar leveraging half a century of healthcare and technology marketing success to help Astrid revolutionize care for the 1 in 54 children diagnosed with Autism
Farmington, Conn, October 27, 2021 – Astrid360, a new Autism Care Platform that helps Caregivers assist individuals on the Spectrum, chose BlueStar Communications Group as its fullservice marketing partner and advisor. The revolutionary Astrid Platform leverages the power of artificial intelligence and machine learning to create and manage personalized care plans to increase independence, reach goals faster and alleviate the overwhelming strain of caregiving.
“This is going to be an Autism care game-changer and we are very excited to leverage our extensive healthcare experience to help Astrid reach its full potential,” said Todd Russell, BlueStar President. “The moment I saw the Astrid value proposition, technology and very real advantages, I knew they were a perfect fit with BlueStar’s half-century of healthcare and hightech experience.”
“They are a driven start-up with a great story which could save billions in Autism-related healthcare costs,” said John Cook, Vice President, Creative & Strategy at BlueStar, who also has a son on the Spectrum. “We’re seeing immediate acceptance and a ‘wow factor’ as we’re sharing the Astrid story with parents, caregivers and medical professionals, and I’m not surprised. As a loving parent and a pragmatic marketer, it checks all the boxes for me.”
The Astrid engagement adds to BlueStar’s broad and deep healthcare and technology portfolios, enabling strategy, creative and project staff to leverage their extensive knowledge and industry contacts. Astrid is also the latest in a series of funded start-up companies BlueStar has helped attract and educate investors regarding the value of new ideas.
“After meeting with the BlueStar team, we knew we found the perfect marketing partner,” says Jim Tafur, CEO and Co-Founder of Astrid. They had both healthcare and tech experience. Plus, with John Cook’s son having Autism, it’s personal for them, too.” Jim’s son has Autism and is the reason he co-founded the company with his partner and Astrid President Tom Gotuzzo.
BlueStar is handling all of Astrid’s marketing and communications, including brand, strategy, creative, digital, demand generation, web work, media and public relations.
About BlueStar Communications Group:
BlueStar Communications Group is celebrating its 50th year leveraging creativity, strategy and technology to help smart marketers radiate their messages to meet business objectives and profitably grow market share.
About Astrid360:
Astrid360 helps end-to-end Autism Caregiving Teams achieve greater improvements faster by monitoring biology and behavior to feed artificial intelligence and machine learning to make personalized, actionable recommendations that improve health and wellness for individuals and families living with Autism.