Creating Appeal for Surgeons,
Healthcare Systems and Patients

CSA is a leading developer and operator of outpatient surgery centers, having developed 21 centers over two decades.

The company partners with hospitals and healthcare centers to deliver top-notch centers that maintain more than 100 operating rooms that handle 100,000+ procedures each year by more than 500 surgeons and physicians.

CLIENT

CSA
Healthcare Systems

WHAT WE DID
  • Research
  • Messaging
  • Website
  • Video

Project Scope

Co-operating for
Better Outcomes

Outpatient surgery centers are growing in popularity because of their convenience and cost advantages. CSA became a leader in its markets by insisting on top-quality care and delivering outstanding support staff and facilities to assist busy surgeons. They put together tangible value advantages for physicians/surgeons, health systems and patients.

Better Outcomes
for Everybody

Several constituents view CSA – Healthcare Organizations, Physicians/Surgeons, Patients – and each through their own lens. While health and positive clinical outcomes are always the top priority, we helped craft multi-layered messages that showed the value of CSA facilities and expertise from each audiences point of view – without presenting conflicting stories.

“Surgeons, health systems and patients can all be on the same page for better outcomes when they approach healthcare with the ability to co-operate.”

The Results

A Site that Makes Sense.

BlueStar worked closely with the physicians, clinicians and healthcare experts at CSA to craft a new website that got straight to the point, rather than talking around important issues like many competing organizations do. Every reader can walk away with a clear understanding of why CSA is the right choice for me.

Outcome:
CSA’s growth continues as its success attracting physicians, surgeons and patients to its surgery centers enables expansion and the development of new centers. Partnership and patient numbers continue to climb.