Gexpro

The opportunities of relaunching yourself as a completely new brand

Branding – Company Launch

Instead of seeing a drop in sales due to brand slippage and market confusion, Gexpro’s sales growth outpaced the industry’s. The powerful, new messaging and communications tools enabled a sales force mired in technical electrical jargon to sharpen their sales skills. Maier thinking helped lead an internal revolution of new service and productivity-based offerings.

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