Brand Refresh – Reflecting What You Are Today

Lydall Performance Materials is a leader in delivering innovative filtration and insulation solutions for demanding applications, enabling a cleaner, healthier and more energy-efficient world.

Their products improve performance and outcomes in industries from energy and manufacturing to medical, transportation and aerospace.


Engineering & Manufacturing

  • Branding
  • Messaging
  • Digital Programs
  • Web Design & Development

Project Outcome

Fitting Brand to Reality

Working closely with Lydall marketing and customers, we did the research, concepts, creative and testing for a brand refresh. The resulting brand and guidelines better tracked with the company’s current position and vision for the future.

Putting the Brand to Work

Following the brand refresh, Team BlueStar worked closely with Lydall Performance Materials to design, build and launch a responsive, award-winning website that’s helping transform the brand, drive leads and position their products. This served as a blueprint for BlueStar’s redesign and launch of Lydall’s corporate and Industrial Filtration websites.

“We continue to be “blown away” with what we have seen. Since 2010, each time we get together with BlueStar Communications Group, it solidifies that we made the right choice!”

Geoff CrosbyLydall Performance Materials

The Results

Their products improve performance and outcomes.

Lydall’s refreshed brand and supporting marketing materials have improved the company’s competitive position. Their refocused messages and style align more closely with current market needs and reveal the brand promise of today’s Lydall.