Sizzle + Steak = Sales
Branding – Trade Show
Digital – Interactive Storytelling
The Rexel booth was the talk of the show, with customers, prospects and manufacturer-partners asking to see the touch-touch screen presentation themselves. In addition to landing new customers, Rexel grew several current accounts by connecting customers with all three brands for more complete geographic coverage.
Rexel has three major brands for it’s U.S. electrical distribution business: Rexel, Gexpro and Platt. All three brands were exhibiting in a single 20 x 20 booth at NECA, the nations largest trade show for electrical contractors. Rexel wanted to show how they add value from the beginning to the end of a contractor’s project, while providing distinct identities and messages for each of the three brands.
BlueStar created an eye-catching, walk-through booth that employed bold graphics and simple messages that solved contractors’ problems. But the star of the show was three large touch screens that housed the company’s value story BlueStar created – both from a big picture perspective and down to the unique attribute of each brand. Rexel staff could lead attendees through the stores that were best for their unique business, always staying on message and focusing on benefits. The touch screen was intuitive, flexible and featured dramatic graphics.