Mott Corporation – It’s Not Apple Juice, But it Could Help the Juice Guys
Branding – Collateral System
By leveraging and promoting success in key markets such as medical instrumentation and devices, Mott has expanded its penetration into new markets, such as food & beverage, aerospace and process automation.
Porous metal is well known in filtration markets, but the material has many more uses that can help companies improve product quality, streamline processing and save money over older technologies. Without explanation, however, the idea of porous metal doesn’t seem to make an awful lot of sense.
We helped Mott position the company above porous metal competitors and educate designers and specifiers in porous metal advantages over other materials. Our complete program included branding, messaging, a new website, digital outreach, brochures, print ads, demand generation and a web-based educational resource center that helps visitors find helpful information and design tools.