Brand Can Tell a Story
Digital – Interactive Storytelling
Branding – Positioning/Messaging
Osterman reported an immediate and dramatic uptick in brand recognition that contributed to record sales increases and paved the way into more companies. Customers, prospects and competitors expressed appreciation of the brand and the messaging to all levels of the company, including Osterman’s CEO.
Osterman is one of the leading distributors and brokers of the resins used for plastics manufacturing around the world. Unfortunately, it’s difficult to deliver meaningful messages in a market where you’re viewed as a commodity. How do your increase the value of your commodity products, showcase your unique offerings and demonstrate your value add?
It’s what you say and how you say it. Maier created real differentiation with a brand and mark that demonstrates the interaction of manufacturers, distributers and fabricators working together. The brand itself showed the understanding of partnerships leading to success. We brought the brand to life in an integrated rollout that included a new website, collateral, advertising, outreach and video.